Tuesday, August 14, 2007

The Goal

As part of our OB (MHB) course we have to complete a book review. I just finished the book assigned to me which is "The Goal" written by Eliyahu Goldratt. Plainly speaking The Goal is a book on Theory of Constraints. However along with the message, another important side to this book is the method the author has adopted to deliver the message.
Alex Rogo is a harried plant manager who is continually fighting to meet the output requirements of his business. There are ongoing conflicts between marketing, accounting and production in the organization. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. Through some suggestions from Jonah, Rogo learns to identify and manage the problem areas in the operation. Specifically, Rogo identifies production bottlenecks that are the critical points determining the rate of production of the operation. Then he develops strategies for overcoming or living with the bottlenecks.
Eliyahu Goldratt uses the approach of Socratic inductive reasoning to teach his Theory of Constraints. He does this by presenting ideas in the form of a fascinating novel about people dealing with the problems managers face at home and at work every day. Goldratt's ideas are surprisingly applicable in manufacturing and service environments. By studying and applying these ideas, one could improve the organizational effectiveness and productivity, free up capital tied up in excess inventory, reduce customer frustration and reduce organizational anxiety. The Goal should be on the "must read" list for most managers.

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